A pillar of American automotive lore, the Mustang is the vehicle the brought sporting dash and styling at a price that almost everyone could afford. During its development, the Ford Mustang was extensively advertised to attract the maximum amount of appeal before it actually hit the streets. Ford ran adverts across all three major television networks in 1964 and the response was overwhelming. The Mustang was the hot new thing, and everyone wanted one. The standard Mustang cost around $2,400, and more than 22,000 Mustang's were sold on the first day.
Photography by Tim Wallace.